We are interested in characters who strive to achieve something even though it is difficult for them. ![]() Make it clear what your characters want for the future and the obstacles that stand in their way. Video example: The characters in the video are Jordan and his mother Laura. Characters drive the story forward through their actions, and we have empathy when they are actively seeking solutions. In your petition body, describe how people are concretely affected by the problem. For example to contact Tallah Smith you might try The email that doesn’t bounce is right! Use the company email convention and try variations. Use internet searches and check inside PDF documents like conference presentations or board papers. So it’s important to include the right email address. Include their emailĬ will automatically notify your decision maker when a petition is set up and when it gets signatures. ![]() They are also more sensitive to public pressure because they aren’t used to it. Someone directly responsible can make a decision and implement your solution faster. It’s better to target the people who can give you what you want rather than more senior, public figures. For example “Mayor Jane Smith” rather than “Springfield City Government.” Choose someone directly responsible Make your decision maker the person or people within an organization who are responsible for your solution or who you need to convince. ![]() Unlike an organization, you can hold people directly accountable. By including an email address for the right decision makers, you can let them know about your petition and give readers confidence that your petition can win. Gather information about your selected decision maker to include in the petition. For instance, elected officials can help with legal issues, while a business leader could help make changes in the private sector. Once you have a specific goal for your petition, you can figure out who this person (or persons) should be. This could include a politician, an influencer, or a business person. A decision maker is a person in an authority position who has the ability to help implement the change you seek.
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